About Valley Equipment
What We Offer
The Equipment You Need. The Service You Deserve.
Renting equipment should be simple, which is why we focus on providing dependable equipment and experienced recommendations to help you get the job done right.
16
Equipment specialists
12
Years of experience
100+
Satisfied customers
Our Core Values
Reliable
We do what we say we will do. Customers depend on Valley to provide dependable equipment, timely support, and consistent follow-through.
Problem Solvers
Not every customer knows exactly what they need. We help customers think through the right solution for the job and work creatively to keep projects moving.
Trust
Relationships matter. We believe in honesty, transparency, and doing right by customers over the long term.
Respect
We treat customers, employees, and our equipment with professionalism, care, and integrity.
Wow Customer Service
Service is one of our biggest differentiators. We move quickly, communicate clearly, and work hard to make every customer feel valued.
Safety
Safe equipment, responsible operations, and protecting both people and projects are critical to long-term trust.
Meet The Team
Kevin Peterson
Head of Operations
Chris Nevels
General Manager North Store
Earl Colwell
General Manager South Store
Tracy Marshall
Controller
Paul Shaia
Sales Coordinator
Experience You Can Rely On
Equipment rental has been part of our story for decades. Owner Ros Roberts grew up in the equipment rental industry, learning firsthand the value of dependable equipment, knowledgeable service, and building lasting customer relationships. As a family-owned and operated local business, that foundation continues to shape the way we operate today.
Our team combines years of industry experience with a commitment to helping every customer find the right equipment for the job, whether it’s your first rental or your hundredth.
Our Commitment to Customers
Everything we do points to one goal: helping our customers succeed.
That means maintaining a dependable rental fleet, providing honest recommendations, and delivering the kind of personal service that’s becoming harder to find. We take pride in treating every customer with respect and working hard to earn your trust on every rental.